CRP Automotive



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 About Us

CRP Industries has been in business for over 60 years. What was once a company offering 200 sizes of German manufactured tires to North America a year, is now an industry leader providing over 10,000 OE-quality replacement parts through OEM, OES, as well as independent Warehouse Distributors.

As the oldest and largest division of CRP Industries, CRP Automotive is proud to carry the CRP name and standard of excellence that comes with it. We are an ISO 9001:2008 quality management system certified organization and our top brands include Continental ContiTech automotive belts and belt kits, Rein Automotive genuine OE replacement parts and accessories, and Pentosin technical fluids.

Recognized by the most demanding OEMs for unparalleled service, we operate four distribution facilities in three countries, providing our customers with widespread NAFTA market access.

CRP Automotive has three operating divisions:

The CRP Original Equipment Service (OES) Division sells and services several car manufacturers and sub-system suppliers within the NAFTA market. Today we are a supplier for both OEM production (USA and Mexico) and OES replacement part sales (USA, Canada, and Mexico) for more than five European and one Domestic car manufacturer.

The CRP Import Replacement Parts Division sells to the largest import replacement parts specialists in the USA, Canada, and Mexico. Many of our relationships extend more than 30 years and have been the foundation for establishing the ContiTech and Pentosin brands in the North American aftermarket.

The CRP Domestic Replacement Parts Division sells to traditional warehouse distributors, engine re-builders, and chemical specialists. Today, we have numerous regional WD partners, relationships with retailers in the USA and Mexico, and we sell and service a wide variety of specialty market distributors.

But the real thing that defines CRP is our Performance Team of Professionals. Known industry-wide for their unparalleled knowledge and level of service, each member of our highly trained customer service department answers the calls, questions, and needs of all our suppliers and customers. Big or small.

From the bottom of the organization to the top, these team members know every detail about every quality product we carry. They know the business inside and out. And above all, they are dedicated to upholding our 50-year reputation of providing customer service that's second to none.

 
Dan Schildge, President of CRP and grandson of founder, Adam Schildge, upholds the same principles and values established by his grandfather several decades ago. But his eye for analyzing and optimizing operations is driving the business forward. CRP Automotive is constantly working to build new relationships, seek out industry innovations, and bring the most prestigious products home to our customers.
 Our Customers

It's safe to say that after being in business for over half a century we've really gotten a chance to know our customers. Understanding needs, anticipating trends, and most importantly making our clients' jobs easier on a daily basis is one of our biggest responsibilities - and greatest accomplishments.

At CRP Automotive we understand that you have your own unique set of needs. And your own challenges, too. So here are just a few reasons why working with CRP Automotive makes sense:

Independent Warehouse Distributors benefit from:

  • OE-quality parts that are always correct in form, fit, and function
  • Complete replacement parts programs:
    • ContiTech Timing Belt program
    • Rein AC program
    • Rein Under Car program
    • Pentosin Technical Fluids Program
  • An inventory that's wide, deep, and ready-to-ship
  • High fill rates with widespread NAFTA distribution
  • Reliable application information
  • Electronic catalog data
  • Full system integration (our systems work with your systems)
  • Highly trained customer support network
  • Proven track record 50-years long
  • Comprehensive marketing support

Installers benefit from:

  • OE-quality parts that are always correct in form, fit, and function
  • Complete replacement parts programs:
    • ContiTech Timing Belt program
    • Rein AC program
    • Rein Under Car program
    • Pentosin Technical Fluids Program
  • Top brands you know and trust
  • Electronic catalog data
  • Highly trained customer support network
  • Comprehensive marketing support

If there's something you'd like to see at CRP Automotive, send us an email at info@crpindustries.com or give us a call at 800-526-4066. We'd be happy to help.

 
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